Relevance of Social Media in Education Sector & Business Bon Ami Laishram Social media is the platform where users can interact with one another by connecting to a number of web based applications. Interactivity is what that differentiate social media from the traditional print and electronic media or websites. Social media applications encourage an allow the users to share their experiences, knowledge, intelligence, pictures, videos and other contents. There is connection in social media and these connections bring loyalty among the social media users. Traditional media approaches are centralized and focus on delivering on or more information to the customers whereas social media approaches are collaborative and rely on sharing information and gathering feedback for better improvement if the matter is about providing products and services. Using traditional media- distributing press releases, granting interviews etc. the organization try to control the message. ...